Brand identity for Dessin in Japan

JUN

30

Spice Market: for clothing brand 'Dessin' in Japan

Posted by Andrew Bylo

in General Brand identity for Dessin in Japan

I actually did this in 2020 for the Summer collection, but completely forgot to post it. So here it is, a year late. Image used as print and digital promo. At the time of writing, I've completed Autumn 2021, and I do believe the next brief is on its way. But in these 'unprecedented' times - as people are so fond of...

733 Hits

AUG

20

0

Stockholm: for clothing brand 'Dessin' in Japan

Posted by Andrew Bylo

in General Brand identity for Dessin in Japan

So, in Autumn 2020, the mood is all about Stockholm for the Autumn/Winter 2020 collection. Image used as Point of Sale, advertising, print & Social Media.

1093 Hits

FEB

12

0

Ponies in pullovers

Posted by Andrew Bylo

in General Brand identity for Dessin in Japan

Who knew what the world of illustration would throw at me for Christmas 2019? From my long-running association with client 'Dessin' in Japan, the winter season is all about Shetland and ponies in pullovers - Scotland's National Tourism Organisation's marketing ploy to encourage visitors...

2224 Hits

OCT

04

0

Autumn image: map of Shetland for clothing brand 'Dessin' in Japan

Posted by Andrew Bylo

in General Brand identity for Dessin in Japan

Here we are in autumn, and it's all about wool and The Shetland Islands. It's the first map I've had commissioned in years and was a pleasure to do. I've already completed Winter 2019, and as I write, am waiting on approval on my Spring 2020 rough.

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Shetland Map

1694 Hits

AUG

19

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Summer 2019 image for clothing brand 'Dessin' in Japan

Posted by Andrew Bylo

in General Brand identity for Dessin in Japan

As Summer already looks like turning to Autumn, here's the image my faithful client in Japan commissioned for their summer collection. I've already completed the Autumn and Winter images and briefing will be turning shortly to Spring 2020...

1801 Hits

MAR

22

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Spring 2019 image for clothing brand 'Dessin' in Japan

Posted by Andrew Bylo

in General Brand identity for Dessin in Japan

My ever loyal client in Tokyo continues to put more work my way. As Isaku Omine, President of Dessin, said "Andrew has been a key member in diving deep into what Dessin is and can be, speedily and efficiently. Andrew's work is Dessin's great fortune." See What my clients say for more...

1619 Hits

DEC

07

0

Winter 2018 image for clothing brand 'Dessin' in Japan

Posted by Andrew Bylo

in General Brand identity for Dessin in Japan

The latest image for my devoted and loyal client in Japan to promote their winter campaign, completed - as is normal in this industry - during the heat of a lovely summer! Predictably enough, the Spring image is already complete and going to print now and the Summer brief is due within a week, so I will shortly be imagining myself in the boil...

1560 Hits

AUG

30

0

Autumn season's image for clothing brand 'Dessin' in Japan

Posted by Andrew Bylo

in General Brand identity for Dessin in Japan

From my first illustration in 2014 for Dessin via my Far East agent, Cross World Connections in Tokyo, this client has proved remarkably loyal, commissioning 4 illustrations a year from me - quite something in the often fickle world of illustration. What I find most rewarding is how the client relationship builds a mutual understanding and respect,...

1774 Hits

MAY

24

0

Summer 2018 seasonal image for Japanese clothing brand 'Dessin'

Posted by Andrew Bylo

in General Brand identity for Dessin in Japan

Commissioned by Dessin, a clothing brand of The World Corporation, Japan, this is the latest in a series of 4 images that have been commissioned each year since 2013. I am asked each season to illustrate the location of their target clientele's travels and each season's theme, the current being Mallorca. Said Isaku Omine, Company President: "Andrew...

1693 Hits

APR

12

0

Point of Sale for Japanese clothing brand Dessin

Posted by Andrew Bylo

in General Brand identity for Dessin in Japan

SpringSummerMallorcaPO_20180412-164507_1

Isaku Omine, President of Innovation Link Co Ltd said: "I met Andrew Bylo in 2013 when 'Dessin' first launched. When I first saw his work, I thought his usage of color and gestural drawing style was a great fit for Dessin's aesthetic. Dessin's concept was specifically based on the Hamptons lifestyle, but as the seasons changed we asked Andrew to il...

2024 Hits

FEB

22

0

Mallorca Spring 2018 for Japanese clothing brand Dessin

Posted by Andrew Bylo

in General Brand identity for Dessin in Japan

This time, the archetypal 'Dessin family' are holidaying in Mallorca. The brief specifically demanded this precise composition, with multiple adjustments of train size, train colour, background buildings colours, even down to the texture of the brushmarks in places, not to mention minute adjustments regarding the positioning of the train on ...

1879 Hits

DEC

08

0

Illustration of Tivoli Gardens for Japanese clothing brand Dessin

Posted by Andrew Bylo

in General Brand identity for Dessin in Japan

Since 2014, I've been commissioned 4 times per year via my Far East Agent, Cross World Connections, to produce seasonal identity imagery for Dessin, a clothing brand of The World Corporation in Japan. The client is more demanding than any I've known, and roughs sometimes go through 6 stages - in this case a mere 4 - with amendments to colour...

2207 Hits

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